NGO Campaign for “Commisió Catalana d’Ajuda al Refugiat”
2021 || NGO Campaign
Membership recruitment campaign
Concept by Ambra Reijnen and Adrian Simg
Cinematography, editing and color by Ambra Reijnen
Direct sound, music and sound postproduction by Adrian Simg (SonoSimg)
Light technician: Héctor Conesa Jimenez (BNC Estudios Fotografico)
Project coordination by Sara Darder (CCAR)
We created the complete membership recruitment campaign for the Catalan Commission for Refugee Aid (Commisió Catalana d’Ajuda al Refugiat), an NGO working for the rights of refugees in Catalonia. The campaign consists of:
- one lead video for youtube, social media and television
- three vertical testimonial videos for social media
- the design of 9 banners for online use
- the design of one roll-up banner
During the creation of the campaign, concepts such as decoloniality and a gender perspective were taken into account, as was the “ethics of the face to face encounter” as proposed by Emmanuel Levinas.
Languages: Catalan and Spanish with Catalan subtitles