Advocacy, (Impact) Campaigns,

& communication strategies for NGO’s and Institutions

We specialise in producing campaigns for NGO’s all over the world. Below, we share some examples of such campaigns, as well as our values when designing impact strategies.

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Online & Offline graphic design

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The Challenge of communicating Human Rights

Many organisations who do important work on the front line of human rights and/or (non-human) animal rights, know the struggles of an efficient communication towards the world. They constantly need to reinvent their communication strategies in order to attain the results they hope for.

Some of the struggles many non-profit organisations encounter are:

Human rights fatigue
In a world where sad stories and bad news are ubiquitous, audiences are often too over-saturated to care
Being stuck in victimised portrayals of the target group
Victimisation, infantilisation and so-called “poverty porn” contributes to negative stereotypes and does not help the cause
Failure of obtaining the desired results
Beautiful campaigns are still not enough to mobilise people to act

What can we do for you?

We develop collaborative communication strategies

We partner with local communities/the target group to co-construct the campaign strategy.
We put to service our work to the target group’s needs.
We engage in collaborative storytelling with a proud and active narrative.
Together, we challenge hegemonic narratives and stereotypes.

We apply a decolonial, non-eurocentric approach

What does that mean?

We strongly believe that the first step of non-profit campaigns should consist of listening to the directly affected individuals.
We refuse a victimised, stereotyped depiction of individuals, privileging a positive approach instead.
We are aware of the Eurocentric gaze, and make an on-going effort to unlearn this unilateral perspective on the world.
Glocality is key: connecting local wisdom with global responsibility.

We integrate a gender perspective

What does that mean?

We privilege stories by women and LGBTI+ identifying people.
We portray women and LGTBI+ identifying persons as the empowered social actors with agency that they are, provoking a rupture with victimised narratives.
We think women and gender-nonconforming groups should be given a prominent role in campaigns as to contribute to major visibility of their struggles.
We are aware of the objectifying practices of the “male gaze”, and make a conscious effort to avoid it.

Case Study:

Membership Recruitment Campaign for the Catalan Commission for Refugee Aid

Click to read the Case Study

Reach out to us!

Advocacy, (Impact) Campaigns,

Video

Online & Offline graphic design

The Challenge of communicating Human Rights

What can we do for you?

We develop collaborative communication strategies

We partner with local communities/the target group to co-construct the campaign strategy.

We put to service our work to the target group’s needs.

We engage in collaborative storytelling with a proud and active narrative.

Together, we challenge hegemonic narratives and stereotypes.

We apply a decolonial, non-eurocentric approach

What does that mean?

We strongly believe that the first step of non-profit campaigns should consist of listening to the directly affected individuals.

We refuse a victimised, stereotyped depiction of individuals, privileging a positive approach instead.

We are aware of the Eurocentric gaze, and make an on-going effort to unlearn this unilateral perspective on the world.

Glocality is key: connecting local wisdom with global responsibility.

We integrate a gender perspective

What does that mean?

We privilege stories by women and LGBTI+ identifying people.

We portray women and LGTBI+ identifying persons as the empowered social actors with agency that they are, provoking a rupture with victimised narratives.

We think women and gender-nonconforming groups should be given a prominent role in campaigns as to contribute to major visibility of their struggles.

We are aware of the objectifying practices of the “male gaze”, and make a conscious effort to avoid it.

Case Study:

Let’s keep in touch.